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Proposal Booklet
One of the most important things in business is staying a step ahead of the competition. In the automotive retail world, that means outbidding other dealers for franchise points.
When the highly coveted MINI franchise opened in the Charlotte market, Hendrick Automotive Group sought help in putting together a proposal package that ensured their success. Redline was commissioned by Hendrick to compose a booklet that combined the Hendrick business plan and philosophy, the Mini lifestyle approach, and Redline's vision of what the facility could become. Playing on the Mini marketing concept of brightly colored boxes and frames, Redline carried a constant thread of strategically placed frames and carefully chosen colors through the entire proposal that united the philosophy, the lifestyle and the vision. Hendrick was awarded the franchise shortly after submittal.
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