HENDRICK HONDA OF CHARLESTON

CHARLESTON, SC

24,000 SF

Hendrick Automotive Group (HAG) purchased an old K-Mart along with the outparcels, making room for a new 2 story, 24,000 sf Honda Showroom and Service Reception building with office functions on the 2nd floor. This K-Mart adaptive reuse serves as the service department for several dealerships, freeing up real estate elsewhere on their “campus”. This facility would replace the older Honda store on the opposite side of the highway. Being in Charleston, which pushes a “New Urbanism” theme, Redline had to pay special attention to the site and landscaping. We pushed the façade closer to the road, creating a “display plaza” with interlocking pavers and native plants to accent the plaza and create a wonderful, pedestrian-friendly car shopping experience.